You Light Up My Life….This durable interactive ball starts blinking when you bounce it, turning your typical game of fetch into an exciting multi-sensory experience. Once the ball is thrown and hits a firm surface a multi-colored LED light automatically starts blinking. To ensure safety, the light is tightly enclosed in a sleeve that is then embedded into the ball during the molding process. The Strobe’s light has a life of approximately 200 hours, that’s over 36,000 throws! And during times of non-lighted activity the ball is still a playtime favorite with a fun texture. As with all Planet Dog toys, Strobe is made with their signature Orbee-Tuff material, meaning it’s made in the USA, durable, buoyant and is as safe for humans (even babies) as it is for dogs.